We know that the better customers understand the features and benefits of the products they are considering, the more they can justify paying for those products. And one of the best ways to communicate a product’s value is through video. However, video production can be costly, and time consuming.
The solution to this issue is in utilizing video templates. These templates can combine existing product imagery, copy and reviews data into a seamless series of product videos that can at once rapidly scale, maintain brand voice and values, and keep production costs to a minimum.
Below is an example of a template we’ve built and integrated into Sears.com pages.