I took over the Sears online video program in 2014. Since then, we’ve created hundreds of videos, optimized production processes and increased online video offerings by 600%. We’ve experimented and tested multiple content forms, and shot a lot of cool video.
In this role, I’ve been responsible for technological, analytical and creative development of one of the fastest growing programs for one of the top retailers in the world.
Our video program was a call-out in L2’s 2014 genius rank of the Sears.com online experience.